LinkedIn & personal brand growth
Become known for what you know.
I bring white-glove LinkedIn strategy to founders, executives and businesses who want to be known for what they know — positioning, content, creative and growth, led personally by me.
LinkedIn · Personal Brand · Content · Growth
trusted by
09 brands
Numbers worth knowing.
0
Brands that have trusted me with their presence.
0+
Years of professional experience.
1:1
Every engagement led by me personally. No account layers.
0/7
Available for clients, across time zones.
LinkedIn isn't about posting more. It's about becoming known for something.
The strongest personal brands are built around a clear point of view, consistent ideas and content that people remember.
the linkedin system
A LinkedIn presence is a system.
I don't manage profiles. I build the system around your expertise, your point of view and the people you want to reach. Hover each stage.
Positioning
Define what you should be known for — and how you should communicate it.
Content
Turn expertise, opinions and experience into a consistent content system.
Creative
Turn ideas into carousels, graphics and visual content people actually stop to consume.
Distribution
Build consistency and reach the right audience on LinkedIn.
Audience
The right people, growing around what you know.
Opportunity
Attention turning into audience, relationships and business opportunities.
client spotlights
Proof has faces.
Tendayi M.
Founder & Leadership Coach
A personal brand built from zero — positioning first, then a content and creative system, run consistently until the audience caught up with the expertise.
0 → 10K+
Follower growth on Tendayi's profile — from a standing start.
5M+
Content impressions generated from her content system.
Spotlights 02–04 are sample layouts pending full case studies
process
How it works.
Simple on purpose.
Discover call
A short, direct conversation about what you want to be known for and where your presence stands today. It's also where we both decide whether this is the right fit.
Onboarding
I deep-dive into your expertise, voice, audience and references. You talk — I listen, question and map.
Position
I define your point of view, positioning and content direction.
Build
I create the content, creative and LinkedIn system around it. You review and approve — I handle everything else.
Grow
We publish, learn, refine and build the presence over time — with me in the room throughout.
Founder · CtrlB Consulting
about
Hi, I'm B.
I've spent 8+ years working across content, growth, digital and brand building. Today, my work is much more focused.
I help founders, executives and businesses build a stronger presence on LinkedIn through positioning, content, creative and growth.
CtrlB is the independent consultancy I built around that focus. The work is white-glove by design: a small roster of clients, strategy I lead personally, and a presence built with the care your expertise deserves.
Government of India registered business
See the background behind it ↓background
Experience you can borrow.
I'm independent, not inexperienced. Every engagement draws on my 8+ years across brand building, growth and audiences.
Business development & event marketing
First lessons in what makes people pay attention.
Growth, operations & audience development
Building systems, audiences and content engines.
B2B content & thought leadership
Turning expertise into narratives buyers remember.
Global marketing & partnerships
Content and campaigns across markets.
CtrlB Consulting
Independent, white-glove LinkedIn & personal brand strategy.
reviews
Nice things people have said.
Founders, coaches, consultants and executives.
Before B, I was posting into the void. Six months in, my posts come up in sales calls I'm not even part of. We went from 800 to 6,200 followers without a single gimmick.
Aarav Mehta
Founder, B2B SaaS
B turned ten years of experience into a content system I run in an hour a week.
Priya Nair
Co-founder, Wellness Brand
She found the one idea I'd been circling for years and made it unmistakable. The positioning work alone was worth it — everything after became easier.
Daniel Okafor
Leadership Coach
I was sceptical about 'personal branding'. Then my content started sounding like me on my best day — and three coaching clients found me through it in the first quarter.
Elena Petrova
Career & Mindset Coach
My profile went from a CV to a channel. 40+ inbound conversations last quarter. I haven't sent a single cold DM.
Rohan Shetty
Fractional CFO
Clear thinking, sharp execution, no agency theatre. You work with B directly — she handholds the strategy, you never handhold her.
Julia Weiss
Founder, Design Studio
B sees the story in your experience before you can see it yourself. My carousel series now averages 30K impressions a post. It used to be 800.
Meera Krishnan
Personal Brand Coach
Three months of consistency did what two years of random posting couldn't. We closed our first inbound enterprise lead straight from a post.
Tomas Berger
Co-founder, Fintech
My LinkedIn and newsletter finally work as one system instead of two chores. Audience up 4x in eight months — and I spend less time on it than before.
Ananya Rao
Executive Coach
Sample testimonials shown for layout — being replaced with real client words
Questions, answered.
LinkedIn and personal brand growth. Positioning, content, creative and consistent audience growth for founders, executives and businesses.
If you know what you want to be known for, I'll build the presence around it.
contact
Let's see if it's a fit.
I take on a small number of clients at a time, so every engagement begins with a conversation about fit — what you want to be known for, and where your presence stands today.
Clients across time zones · Limited new engagements
step one
Every engagement starts with a discover call.
A short, direct conversation. You bring where things stand — I'll bring an honest first read on what I'd do about it, and whether I'm the right person to do it.
Book a discover callPrefer writing first? Email me instead